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Puning website construction-what issues should be considered in the early stage of mobile website to facilitate website marketing?
更新时间:2014-8-5 9:52:02 Source: Hits: 3083 Update Time: 2014-8-5 9:52:02
In the planning and construction of mobile phone websites, most companies are blindly pursuing dazzling and pseudo-creative ideas, or simply imitating competitors. In this way, the website is ready and it is also a brand-name website. How can you make your mobile website a product and brand marketing tool for an enterprise 3G Internet? In mobile phone website planning and construction, which mobile phone website construction and planning should pay attention to which points?
I. Personalized design
1-1. Open faster
1. Try not to use too many pictures. This will affect the opening speed of the mobile website. On the one hand, it is not conducive to the user's browsing experience. At the same time, it is not friendly to the search engine.
2. Try not to use too much image accumulation like in the design draft, this will also affect. Pictures and text are typeset reasonably and are patchy.
1-2, design style
1. Do not blindly imitate the design style of the competitors. Absolute part of the competition is not reasonable.
2. Mobile phone website design must pursue simplicity, the simpler the bigger, and the simplest to the extreme is art.
3, web design must be based on products, not design art.
1-3, mobile content planning
main idea:
1. When designing mobile web pages, don't stand in the perspective of the corporate self to think about what we need to show,
2. We need to think from the perspective of customers, what customers need to see
3. At the same time, we have to think about the content that I can present on the mobile webpage, so that customers can immediately like us and be willing to interact with us.
Content layout:
The website navigation must be clear and clear, so that users can go to the mobile phone homepage and click no more than 2 mouse clicks to immediately find the information they need. When describing a company or product, the typesetting must be patchy, and each sentence must be able to impress the customer and make the customer like to read.
Design of network marketing functions
2-1. Lead tracking system
Introduction, so that 10% of customers who browse the website are willing to leave contact information when they come up; accumulate the number of potential customers and fans. Then we accumulate the effect of website promotion for a long time. Every day we have the corresponding information, and we can push it to customers through email or SMS in the first time. This can enhance the brand's reputation and loyalty.
Components: 1. Seduction design 2. Subscription system 3. Delivery system
2-2, online customer service system tools
Tools for timely interaction with online viewers
Recommended use: 1. Enterprise QQ 2. Customer service
2-3, interactive functions
Goals: 1. Sticking to customers 2. Improving brand culture 3. Enhancing customer and business communication 4. Enhancing communication between customer groups 5. Through interactive communication, customers' products can be built into the brand and customers can become a brand. A molecule.
2-4. Network marketing analysis system
Introduction: To use this tool, check the following data every day: 1. Website traffic 2. User behavior data of mobile websites: bounce rate, average browsing time, average browsing PV, etc. 3. What users generate on mobile websites Behavior 4. Which products and web pages are the most popular? 5. Which promotion channels have brought results? 6. What is the conversion rate of traffic from different channels?
Third, mobile SEO considerations
3G mobile website design must meet the search engine technical standards, easy for search engines to grab, and easy to get better rankings in search engines. Consider the following:
3-1. Keyword strategy: Selection of target keywords
3-2. Key rough layout: According to the requirements of SEO, make keywords appear in the most concerned places of search engines in every webpage. Such as title, meta, hi, B, etc.
3-3. URL Design: Design SEO-compliant URLs, such as avoiding dynamic URLs
3-4. Internal link structure: Design an internal link structure that is most convenient for search engines and users.
3-5. Website content construction: Content construction work based on the common needs of customers and SEO.